Sclogging – A Different Slant On Blogging


This week I had an idea for a different form of blogging. This stemmed from the fact that we’ve been seeing a great response with opt-in email and responsiveness to email campaigns. Communicating directly with your audience via opt-in email gives you such a closer and detailed view of who your are communicating with than you can get with RSS feeds.

Lately I’ve been hearing bloggers mention the great volume of their readers receiving blog posts via email. This is understandable, since blogging is still relatively new to the world and the large majority of it’s users really do not understand most of the blogging mumbo-jumbo, such as “RSS” and “blogosphere”. The idea of receiving a daily or weekly email on a given subject fits much better into a slightly older view of how the Internet works.

One example of this is from Paul Piotrowski who wrote of blog post in August that showed the huge spike in traffic reported from Feedburner when he incorporated the statistics from Aweber by linking the accounts. Aweber specializes in sending opted-in email and does it very well. I’m hoping to write a post on Aweber in the future.

The next part of this thought process came when I was listening to an episode of the TWIT (This Week In Tech) podcast in which Jason Calicanis spoke of how he is favoring sending emails to a mailing list instead of blogging. He now has a following large enough that he does not need the exposure that blogging brings and he finds that the feedback rate from direct emails is much higher. Many readers, for various reasons, do not want to publish their opinion to the world, but will express it directly to the author if given the chance.

So we have two great communication mediums. Blogging gives you great exposure and direct emailing brings you closer to your audience. Is there a compromise between these two open and closed forms of blogging? I know that, in my company MailChannels, we need exposure. We are building a community of readers as we establish ourselves as experts in the arena of anti-spam. We’d like to draw them in from all the unknown places they arrive at our blog from and then continue to build the communication relationship with them in a forum they understand and in which they feel comfortable to express their views.

I’ve been thinking about this and the best idea I can come up with, that would work for us, is to have a blog for exposure and then finish each blog post with email opt-in for further thoughts from the blog author and opportunity to reply directly to author via email. I know there are many die-hard bloggers who may think this redundant and that RSS is the perfect medium, but I really believe that email is still an extremely powerful medium.

Obviously, if this is something new then it will need a new name. If video blogging = vlogging, then I guess semi-closed blogging = sclogging.

Please leave a comment if you have any thoughts on this. Or would you prefer to reply via email?

Welcome To Rogers – The Story Of The Phantom Caller

I recently purchased my first iPhone. Here in Canada, like every other country, there’s only one provider of the iPhone, which is Rogers. I’ve really not enjoyed my experience with Bell and I had heard that Rogers was just the same so it made no difference in switching. When I switched our numbers over the Rogers immediately I started receiving long distance calls from the same number 416-645-2105.

The first time I answered it. Silence. I’ve had scams where they first check you’ll answer with a non-speaking auto-dialer. When they establish somebody is there and you’ll answer, they being calling you up and trying to sell you things. My first thought was that I was going to bombarded with calls now. I’d had a similar experience with a competition I had apparently won without entering. Therefore, I told my wife not to answer it and I did the same. What made my suspicious was that we’ve had these numbers for almost 2 years now, so it was a little co-incidental that these calls started when we switched these numbers to Rogers. Was this a glitch in the Rogers system or had they or someone in their company sold our numbers to marketers or, worse, scammers?

I did some research online and apparently I’m not the only one with this problem. Initially I read only the first few pages of complaints. “I keep getting this call… silence. It’s definitely from Rogers”. Countless people had the same problem since joining Rogers. I tried to call Rogers customers services twice, but 40 minutes was as long as I could wait.

The third time I called I was set up for a long haul. I had my cuppa tea (Earl Grey) and called them from Skype so I could be hands-free and surf the Internet whilst I listen to the on-hold music of Michael Bolton and listening to how important my call is in the “higher than unusual” call load. So as Michael sang about “how the love isn’t like it used to be”, I read into the Rogers complaints on the website a little further. Somebody wrote of how they had called the number back and it was actually Rogers Communications on the other end of the line. Someone else had done some more research and found it was a money saving exercise by Rogers.

In order to optimize their call-centre 100% they have a machine call you. When you answer they pass it off to call-centre employee. The only problem with that is when they are too busy to answer your call. This results in the silence on the other end of the line. Better for Rogers, a nightmare for the customers. Some have been plagued by this for months and months up to 7 times a day. Rogers refuse to block any numbers.

When I finally got through to the nice lady at Rogers customer services they said there was nothing they could do about this and they know nothing of this number. Which is strange, since I found a number of other people who had reported the same thing. I spoke to her manager who told me they would investigate. I hoped they could resolve it.

10 minutes later the phone rang. “Rogers Weirdness!!” was the caller-ID. I set it to this so as not to answer it by mistake. I also used a picture from Evil-Dead II to scare my wife into not answering it. I answered the phone. “Hello?… hello?”, I patiently waited for the silent machine to hand over call to a human. “Hello?”, I waited. A few moments later, “Hi! This is Rogers Customer Service calling you to welcome you to Rogers Wireless”. I could not help but laugh out loud. I explained to her what had been happening, but I could tell that her call-quota was diminishing by her listening to my story. She was relieved when I let her continue to confirm my details and go over my plan. She confirmed that myself and my wife had been removed from the system.

Now I wait to see “Rogers Weirdness!!” appear once again on my phone. I know there are countless others out there who have switched to Rogers to get the new iPhone 3G. My advice is to stay on the line when you get a call from 416-645-2105. Wait past the silence. End the nightmare.